What does Agency Logics cost?

It varies by engagement, because the scope varies. The site publishes an illustrative comparison of roughly $417,750 a year to build the same capability with an internal team against approximately $156,000 a year for the partnership, drawn from company materials. Those are examples for context rather than a universal price, and current scope and pricing come out of the application.

Which pricing model is best?

The one whose risk you are best placed to carry. A retainer means you carry all of it and get predictability. Pay per lead moves media risk to the agency but hands it control of lead quality. Performance-aligned splits it, at the cost of needing clean attribution before it can work at all. There is no model that is cheapest in every situation, only one that fits your position.

Do you require a long contract?

Systems work has a build phase and then a period where it compounds, so a one-month arrangement makes no sense for either side. What matters more than length is what happens at the end: you should own your ad accounts, your CRM, your data, and your domain regardless of who runs them. An agency that holds those hostage is a problem no contract term fixes.

What is the cheapest way to start?

Working the database you already own. It has no acquisition cost, produces booked appointments in about two weeks rather than 60 to 90 days, and proves whether the response machinery works before you spend more filling it. It is not a growth channel and it does not scale, but as a first move it is very hard to beat.

Pricing

How Agency Pricing Actually Works

Every pricing model is really a decision about who absorbs uncertainty. Once you see that, choosing gets much easier.

Colton JenkinsCo-founder and CEO, Agency Logics

8+ years building growth systems for service businesses. Leads strategy, media buying, offer design, sales conversion, and CRM architecture at Agency Logics.

Published September 1, 2026

The four models, side by side

How the common agency pricing models allocate risk and control.
Model	Who carries risk	Who controls lead quality	Main failure mode
Retainer	You, entirely	Shared, in theory	Paying for activity that produces nothing, for months, before anyone says so
Pay per lead	The agency funds media	The agency, and it defines 'qualified'	Volume over quality, and the same lead sold to your competitors
Pay per sale	The agency, heavily	Shared	Attribution disputes, because nobody agreed the rules in advance
Performance-aligned	Shared	Shared, with rules agreed up front	Needs clean attribution and a business that can actually close and deliver

How the common agency pricing models allocate risk and control.

The third column is the one people skip and then regret. In pay per lead you have outsourced the definition of a good lead to the party paid by the lead. That is not a conspiracy, it is just what the incentive produces, and it is why the model suits standardised high-volume categories and struggles with specialised high-ticket work.

Questions people ask about this

Are there agencies that work on commission only?Yes, three different models. Plus the honest reason most agencies refuse, which tells you something useful.Can you get free leads for your business?Not from an agency. But you are probably sitting on hundreds of contacts you already paid for.Reactivation or buying new leads?Cost per booked job compared, including the limitation nobody selling reactivation mentions.What database reactivation costs to runThe contacts are free. The work is not. Where the money actually goes.

How we price

Two structures, and which one applies is decided during the application rather than advertised.

Partnership

A managed engagement covering the systems in the services list. Company materials compare an illustrative $417,750 a year to build the same capability internally, a digital director, CRM admin, content producer and business development rep, against roughly $156,000 a year for the partnership. Those figures are examples for context, not a universal quote.

Performance-aligned

Available on some engagements. A fixed activation fee funds building the infrastructure, then compensation is tied to collected, attributable revenue rather than to activity. Four rules define what counts, agreed in writing before activation: eligible source, tracked opportunity, human close, and collected payment. The commission formula, attribution window, and treatment of repeat customers, refunds and cancellations are settled up front rather than argued about later.

It is not offered by default. It requires clean attribution, which means the CRM has to be built properly first, and it requires a business that can close and deliver reliably. Where those are not true it produces a bad outcome for both sides, so we say no.

What you own either way

Your ad accounts, pixels, audiences and historical data, in your name.
Your CRM and everything in it.
Your domain, your website, and your content.
Your phone numbers and your A2P registration, under your legal entity.

This matters more than the price. An agency holding any of these is a problem no contract length solves, and it is worth checking with anyone you talk to, us included.

Common questions

What does Agency Logics cost?: It varies by engagement, because the scope varies. The site publishes an illustrative comparison of roughly $417,750 a year to build the same capability with an internal team against approximately $156,000 a year for the partnership, drawn from company materials. Those are examples for context rather than a universal price, and current scope and pricing come out of the application.
Which pricing model is best?: The one whose risk you are best placed to carry. A retainer means you carry all of it and get predictability. Pay per lead moves media risk to the agency but hands it control of lead quality. Performance-aligned splits it, at the cost of needing clean attribution before it can work at all. There is no model that is cheapest in every situation, only one that fits your position.
Do you require a long contract?: Systems work has a build phase and then a period where it compounds, so a one-month arrangement makes no sense for either side. What matters more than length is what happens at the end: you should own your ad accounts, your CRM, your data, and your domain regardless of who runs them. An agency that holds those hostage is a problem no contract term fixes.
What is the cheapest way to start?: Working the database you already own. It has no acquisition cost, produces booked appointments in about two weeks rather than 60 to 90 days, and proves whether the response machinery works before you spend more filling it. It is not a growth channel and it does not scale, but as a first move it is very hard to beat.

Want a straight answer on which structure fits?

The application captures revenue, current ad spend, and where growth is constrained, which is what determines the answer. If the honest recommendation is something cheaper than a partnership, you will get that. Or call (469) 423-8234.

Apply For a Growth Partnership